Swing into Spring
Art Direction
This compelling and emotional campaign excites moms about the warm weather making it’s way to the Great North. The messaging drives customers to both retail stores and the website to gear up for the shift in weather. Thoughtfully selected photography, graphics and product invoke an emotional experience that reflects and inspires the consumer’s lifestyle.
Campaign (English + French)
Direct Mail Catazine
Bilingual Catazine (English + French)
Retail Windows (English + French)
Ecommerce Website (English + French)
Mobile
Social Media